Product Manager · Salt Lake City, UT

Jack
Turner

Turning data into decisions.
Products into revenue.

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1.8%Conversion Lift
5+Years in Product
$300KFounder Revenue
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About
"I build products at the intersection of data, user behavior, and business outcomes."
Jack TurnerProduct Manager

I'm a Product Manager with 5+ years building digital products across e-commerce, fintech, and enterprise SaaS. I thrive on turning ambiguous business problems into clear, measurable product bets — and then shipping them.

At Backcountry, I run experiments at scale for 150K daily visitors. At Docyt, I helped automate accounting workflows for multi-location businesses using ML. At Paycom, I shipped a content delivery system to 5,000+ clients. Outside of product, I built Alamo Tools — an Amazon e-commerce brand — from zero to $300K in annual revenue.

I hold a B.S. in Marketing & Entrepreneurship from Oklahoma State University, where I also worked with veterans starting small businesses through the Riata Center for Entrepreneurship.

A/B TestingProduct StrategySEO & AIE-commerceFinTech / SaaSData AnalyticsStakeholder MgmtML ApplicationsRoadmappingEntrepreneurship
Work Experience

Where I've
Made an Impact

Backcountry

Product Manager · Park City, UT

May 2024 – Present

E-commerce retailer in the outdoors industry, serving 150K+ daily visitors.

  • Conducted A/B Tests driving a 1.8% conversion increase and significant lift in annualized revenue.
  • Re-evaluated the free-shipping threshold, resulting in a meaningful annualized increase in contribution margin.
  • Deployed AI-driven content generation to optimize SEO across 50K+ pages.
  • Created curated add-ons experience yielding an 8% lift in average order value.
0.0%Conversion Increase
0%AOV Lift

Docyt

Product Manager · Dallas, TX

Apr 2022 – Apr 2024

Series A startup revolutionizing accounting automation for multi-location businesses.

  • Led accounts payable automation: invoice data extraction, approval workflows, and bulk payment processing.
  • Applied ML models to categorize banking transactions at scale, improving data accuracy.
  • Developed business KPI dashboards delivering live P&L data daily to B2B customers.
  • Conducted customer outreach to discover pain points and congregate feature opportunities.
$0M+Payment Volume Managed
0 ProductsAP Features Shipped

Paycom

Product Manager · Grapevine, TX

Sep 2020 – Apr 2022

S&P 500 payroll SaaS with a $14B market cap.

  • Led development of a consumer-facing content delivery system shipped to 5,000+ clients.
  • Defined MVP scope to satisfy stakeholders' requirements within a $500,000 budget.
  • Documented user stories and acceptance criteria in Jira across front-end and backend API teams.
0+Clients Reached
$0KBudget Managed
Case Studies

Selected Work

E-Commerce · Backcountry
1.8%Conversion Rate Lift

A/B Testing at Scale

Running a rigorous experimentation program for 150K daily visitors, testing everything from hero content to checkout flows.

  • Designed and analyzed experiments across conversion funnels
  • Delivered 1.8% conversion rate improvement site-wide
  • Collaborated with engineering and analytics to ship rapidly
SEO · AI · Backcountry
50K+Pages Optimized

AI-Driven Content & SEO

Deployed AI-powered content generation to scale SEO coverage across a massive product catalog, improving organic discoverability.

  • Partnered with ML and content teams to build generation pipelines
  • Led integrations with third-party SEO and reviews platforms
  • Scaled structured content across 50K+ SKU pages
Entrepreneurship · Amazon
$300KAnnual Gross Revenue

Alamo Tools — Founder

Built and operated an Amazon e-commerce brand from scratch, managing everything from sourcing to advertising and P&L.

  • Launched and scaled a tool brand on Amazon Marketplace
  • Managed ad spend on Amazon DSP and Facebook Ads
  • Maintained a live P&L, optimizing margins on a monthly basis
FinTech · Docyt
4 ProductsFeatures Shipped

Accounts Payable Automation

Led the 0→1 development of AP automation features including invoice extraction, approval workflows, and bulk payment processing for B2B clients.

  • Applied ML models to classify banking transactions at scale
  • Built KPI dashboards delivering live P&L to B2B customers
  • Drove customer outreach to validate and prioritize features
Life Outside the Laptop

On the Move

When I'm not building products I'm logging miles — running the Wasatch trails or skiing the Cottonwood Canyons. Live stats via Strava.

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What Jack Is Listening To Right Now

On Rotation

Top artists and tracks from the last 4 weeks, live from Spotify.

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Get In Touch

Let's Build
Something Together

Open to senior PM roles, consulting conversations, and ambitious product challenges.

Download Resume
Emailturnerjack55@gmail.com
LinkedInConnect with Jack
LocationSalt Lake City, UT